Instagram DM Price Replies for Product Sellers: 6 Examples
Answer “price?” with clear Instagram DM replies for fixed prices, variants, shipping, custom orders, and sold-out products. Adapt six original examples.
When someone DMs “price?”, start with the product name, its price and currency, and what that amount covers. If you need a detail to quote accurately, ask for that detail. Then give the buyer one useful next step, such as choosing a size or opening the product page.
The six Instagram DM price replies below use an illustrative handmade ceramics shop. The prices and products are invented examples. Replace them with your own details, including shipping, taxes, stock, and ordering terms, before saving a reply.
1. The product has one price
Someone replies to a photo of a mug and asks how much it costs. You know which mug they mean, so you can answer immediately.
The Sand mug is CAD $38 for one 300 ml mug. Shipping and any applicable taxes are extra. You can see the photos and order here: [product link].
Use a specific product link so the buyer can check the same item you’ve described. Include any detail that changes what they’re buying, such as a single mug versus a set. Only add a stock claim if you’ve checked it.
2. You need to identify the item
A bare “price?” in the inbox can refer to several products. Ask for enough context to give a useful answer.
Which piece caught your eye? Send me the product name or the post you saw, and I’ll confirm the price and what’s included.
If the message is attached to a post or Story, read that context first. You may already have the answer. For a photo showing several items, name the choices in your question, such as “Do you mean the mug or the serving bowl?”
3. The price depends on a variant
A buyer asks about a mug that comes in two sizes. Give both prices when the choice is simple.
The Sand mug is CAD $38 in 300 ml and CAD $48 in 450 ml. Those prices are for one mug, before shipping and any applicable taxes. Which size are you looking for? Here are the photos and size details: [product link].
For a larger range, ask for the one option that determines the price before listing every combination. Match the wording in your reply to the options on the product page. Shopify, for example, treats combinations such as size and colour as product variants and lets sellers manage inventory by variant. Shopify’s guide to product variants
4. The buyer asks for the price with shipping
Separate the item price from delivery costs. Use wording that matches the way your shop calculates shipping.
The 300 ml Sand mug is CAD $38 before shipping and any applicable taxes. Our checkout shows the available shipping rates after you enter your delivery address. You can check the total before paying here: [product link].
Use that message after checking your own checkout. In Shopify, available shipping rates depend on the shop’s settings and the customer’s order and delivery address. Test a destination you actually serve so you can explain the next step accurately. Shopify’s guide to shipping rates
If you calculate delivery manually, adapt the reply to ask for the destination details you need to prepare an estimate. Send the item cost and delivery estimate together once you have them.
5. A custom order needs a quote
For personalised or made-to-order work, explain what affects the quote and ask a focused question.
I can quote a personalised mug once I know the size, quantity, and lettering you’d like. What are you planning, and when would you need it? I’ll check the options and timing before confirming a price.
If you publish a starting price, explain what it includes and what can increase it. Give an actual response time you can meet when the quote needs research. Confirm the final design, quantity, total, and timing before inviting the buyer to order.
6. The requested item is sold out
Answer the price question and state availability in the same reply.
The blue 300 ml mug is CAD $38 before shipping and any applicable taxes, and that colour is currently sold out. The same size is available in Sand here: [product link].
Offer an alternative only when you’ve checked it. If you have a real restock page, link to it and explain whether it shows a date or collects requests for updates. Remove a sold-out message when availability changes.
Choose a reply you can keep accurate
Before saving any of these messages, check the details against the page you’ll send.
| Detail | What to check |
|---|---|
| Product and variant | The name, size, colour, quantity, and included items match. |
| Price and currency | The amount matches the current listing. A sale price has a clear end point in your update plan. |
| Shipping and taxes | The reply explains what the quoted amount includes and where the buyer sees the total. |
| Stock and timing | Availability and dispatch or production estimates are current. |
| Destination | The link opens the right item on a phone. |
Update saved replies when you change a listing or promotion. During a busy product drop, assign yourself a short check of the price, link, and stock claims before sending the next batch.
Automate a request with a clear product attached
For a repeatable product request, choose a specific keyword. A post about the Sand mug could say “DM SAND for the price and product page.” In Solovio, an incoming DM keyword rule can send the prepared reply and link. Solovio’s current keyword matching checks the whole message, ignoring case and trimming spaces, so test the exact instruction you plan to publish. Solovio for product sellers
Use the product-specific reply for that request. Read messages about custom work, an unclear item, or a buyer’s individual circumstances before choosing your answer. If your invitation asks people to comment on a post, set up the comment trigger and test it separately. How to automatically send a link from an Instagram comment
Once the reply is ready, send a test from another account. Check that the price in the DM matches the product page and that the buyer can reach the ordering step on a phone.