How to Automatically DM a Link From an Instagram Comment
Set up a keyword on one Instagram post or Reel, send the promised link in a DM, and test the full path from comment to download.
To automatically send a link after an Instagram comment, connect your professional Instagram account to Solovio, choose a post or Reel, and set a keyword. Select Send resource directly, write the private message, and add a button that opens the promised link. Test the flow from a second Instagram account before promoting the post.
This walkthrough uses a pottery creator’s trimming checklist as an example. The same setup works for a recipe, booking page, or product link. Solovio Comment Automation
1. Open the link on a phone before you build the automation
Decide what someone should see after tapping the link. For a free checklist, that might be a page with a short description and a clear download button. For a booking link, it should be the calendar for the service named in the post.
Open the exact URL in a private browser tab on your phone. Check that you can reach the resource without your own account’s login. If a form or sign-in is part of the offer, tell people in the caption what they’ll need to do. For a download, go one step further and open the file.
This quick check separates a working DM from a working delivery. A message can arrive even when the link leads to a restricted folder or an expired page.
2. Pick the post and choose a word people can type on its own
Connect an Instagram Creator or Business account. In Solovio, open Automation, click Create automation, select Comment automation, and choose the post or Reel that will carry the offer.
Under the comment trigger, choose Set a keyword and enter CLAY. Solovio compares the full comment with the configured keyword after trimming surrounding spaces and ignoring case. With this rule, clay matches. CLAY please and CLAY! are different comments. That distinction matters when you write the call to action.
For a Reel showing how to trim the foot of a pot, try this caption.
Comment CLAY on its own and I’ll DM you the trimming checklist from this Reel.
Use the same word in the caption and on-screen instruction if you include both. Leave the trigger set to a keyword when only viewers who ask for the checklist should receive it. How Solovio comment triggers work
3. Write the public reply and put the link in the DM
Choose Send resource directly. Fill in Reply message, which appears under the Instagram comment, and DM message, which is the private message. Use Add resource button to enter a short label and the destination URL.
For the pottery checklist, the two messages can be this simple.
- Public reply — “Thanks! Look for the trimming checklist in your DMs or Requests.”
- DM message — “Here’s the trimming checklist from my Reel. Use it to check the clay, tool angle, and foot before you trim.”
- Button — “Open checklist”
Use one button for this example so the next step is easy to spot. Save with Create automation and confirm the rule is active. When someone asks for a specific resource, a direct reply lets them open it without replying with a second keyword.
4. Test what a viewer receives
Use a second Instagram account and add a new comment on the linked post. Test both cases below. If another automation handles comments on the same post, pause it during the test so you can tell which rule sent a message.
| New comment | Expected result with the example rule |
|---|---|
CLAY | The public reply appears and the tester can find the DM. The button opens the checklist on their phone. |
CLAY please | This keyword rule stays quiet. |
Check Message Requests on the test account if the DM isn’t in the main inbox. Meta documents that new conversations with people who do not follow your account can appear in Requests. For the cleanest test of that experience, use a tester who does not follow you and has no existing conversation with your account. Meta’s Instagram inbox documentation
If a tester sees something different, use the symptom to narrow down the cause.
- No reply under the matching comment. Check the selected post, exact comment text, active status, and Instagram connection.
- Public reply appears, but the DM is missing. Check Message Requests and look for a delivery issue in Solovio. The public reply and private message are separate actions.
- The DM arrives, but the button fails. Open the exact button URL from a private tab. Check the destination’s sharing settings and whether the file is still available.
5. Give the post one job
Once the flow works, keep the caption, DM, and landing page focused on the same promise. If the caption offers a trimming checklist, make that checklist easy to find as soon as the link opens. Save the longer pitch or booking invitation for a conversation where it fits.
Start with one live post and one resource. After you can repeat the test reliably, adapt the same setup for another request your audience already makes. Instagram DM automation examples for creators